Advocacy in Alberta Psychology

Advocacy: Influencing people to create change- educating & mobilizing

Only with good information can good decisions be made 

PAA spends over 1000 hours a year advocating for the unique value of psychology

It is in part who we are:

The Psychologists’ Association of Alberta is the voice of, and for,
psychology in Alberta

2020-2025 Strategic Plan point:

Advocate for psychology’s unique value

PAA also informs the public and the media, and advocates for consumers of psychotherapy, psychological, and mental health services.

As a PAA member, you have the opportunity to make a difference! You already have some of the key tools to be an effective advocate for your profession.

Advocacy as an individual’s or group’s action has the power to influence a political decision, build alliances, and open seats at tables where psychology’s voice should be heard. 

PAA's Advocacy Work

  • Much of our advocacy work relates to the provincial government, with a strong focus before and after a provincial election.
  • Ongoing engagement focuses on the unique value of psychology and building relationships with key stakeholder groups.

Why Psychologists’ Voices are Needed

  • Psychologists help make Alberta a psychologically healthy place to live and work.
  • Psychologists are uniquely trained in a vast amount of areas: program development, consultation, supervision, behavioural (non-pharmacological) pain management, telehealth, cross-jurisdiction expertise, etc.
  • Psychologists have natural networks and spheres of influence for advocacy, with great potential to develop core relationships with key professionals.

How You Can Help

PAA Membership

Not a member? Join one of the strongest provincial professional associations in psychology